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How Using an RSS Feed Can Drive More Traffic to Your Site

In today's world there are many different ways in which you can drive traffic to your website or blog. Some methods are more effective than others, but you can be sure that targeted traffic is definitely the best traffic you can get today. One of the more effective ways of gaining targeted traffic is to use an RSS feed, allowing your browsers to easily subscribe to your content on your blog.

In this article we are going to discuss how using an RSS feed is a smarter option for you to build your site traffic.

So, what is the definition of an RSS feed? Well, an RSS feed is like a family of web feed formats which are used to publish digital content which is frequently updated, such as blogs, news feeds or podcasts. There is one thing on the Internet today which none of us can dispute, and that is the unavoidable fact that all of your site visitors like to feel in control when browsing around your site. You can make your visitors feel more in control by allowing them to post comments on your blog, to watch audio and video through your site, to allow them to subscribe to an e-mail newsletter if your site has one of these, or your RSS feed.

Many site owners make the mistake of believing all they need is plenty of content for their website, which is true to a certain extent, but the more important factor in this is that the content is interesting for the reader to read. If you provide interesting content, people will be more likely to opt in to an RSS feed, giving them the opportunity to be in control and building you potential repeat traffic. Everyone on the net wants good site traffic, but the best traffic to have and to concentrate on getting is repeat traffic.

An RSS feed is mutually beneficial to both parties on either side of the RSS, its free repeat traffic to you and it is an easy way for your repeat traffic to keep up to date on the subjects that is of importance to them.

Your RSS will allow you to keep your site content fresh and interesting for your repeat traffic to read and in turn will create you even more repeat traffic.

Many people make the mistake of believing RSS feeds are only limited to blogs, but this isn't the case at all. RSS feeds are often seen to be used via article feeds, forum posts, you may even use them to send out updates on any special offers your company may be having.

Another huge benefit to having your own RSS feed is, it isn't classed as spam like some e-mail marketing techniques can be, and therefore you will not be getting an inbox full of complaints. So once people have subscribed to your RSS feed, you will have a much easier and much better looked upon way of keeping in-touch with your audience.

If you are trying to increase the traffic to your site, then using an RSS feed is a definite must do. It is really easy to setup and as you can see from the benefits we have already told you about, it is a great way to build your online business.

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Article Source: http://EzineArticles.com/?expert=Michelle_L_Kirkbride

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