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RSS Feeds and Search Engine Optimization

In few ways RSS is pretty much identical to HTML, the language normally put in place to create websites. As is the case with HTML, webmasters opting for traditional search engine optimization techniques when creating an RSS feed will come to know that their RSS feed is getting additional exposure and interest.

Below mentioned measures can go a long way in optimizing an RSS feed for search engines:

1.) First and foremost, the title should consist of pivotal search terms.

In simple terms, the title should be up to the mark and not misleading, while still pinpointing keywords. In an ideal scenario, the title should generate curiosity among the readers to read on, not mislead them.

2.) Secondly, it is of utmost significance that you display RSS feeds properly.

Theoretically speaking, majority of webmasters display their feeds as content on their website. Remember to use PHP, ASP or HTML when displaying a feed, as this can lead search engines to spider the contents of the feed displayed. On the other hand, if you are using a template to display feeds, it is advisable to use header tags to emphasize the appearance of the Channel Title and Item Titles. It is worth pointing that few search engines weight header tags with more significance.

3.) Get accustomed with the concept of internal & external Links.

According to experts, within a feed you should always opt for the full path of any links, keeping in perspective that other sites may syndicate the contents of the RSS feed. Furthermore, links that are not local to the site should be open in a new browser. This process though not specific to search engines but it will play a prominent role in keeping visitors on your site.

4.) Link text should pinpoints keywords.

There is no denying the fact that the text used for incoming links will give a boost to the site in terms of helping it in contextually defining the keywords that the site appears for in the search engines. Keeping that into account, it is quite mandatory to use keywords in any link text that roll back to your website.

5.) Concept of My.Yahoo and My.MSN.

This is very straightforward to implement but often overlooked by publishers and webmasters. In theory, the quickest way to have an RSS feed spidered by Yahoo or MSN is to include the feed on a personal my.yahoo or my.msn home page. You just need to register an account on the respective search engines. Then comes the next step of customizing the home page to include your RSS feed. This is normally been implemented by inserting content and listing the URL to the RSS feed. Normally, within 1-2 days the feed's contents will be spidered and indexed by Yahoo and MSN.

6.) What is theme feeds?

It is quite pivotal that feeds should be themed. This is pretty significant as it will help with themed links back to a publisher's website from anyone syndicating the feed's content.

7.) How to increase link popularity?

You can enhance link popularity by submitting the RSS feed, blog or podcast to the appropriate directories. It is worth pointing that these directories offer submissions of specific kinds of RSS feeds. That’s why, be clear in your mind to follow the guidelines of each site and choose categories wisely.

8.) What is RSS feed descriptions?

RSS feed descriptions can be termed as the general summaries or introductions to other content. Nine out of ten times, feed creators will offer additional input on an HTML site, creating curiosity among the visitors to click through for the full detail if it is a topic that is of interest to them. But for that to happen, it is pivotal that you provide number of teaser copy that the visitor can easily discern if the contents are something that is pivotal to them.

9.) Getting the feel of subscribing to feeds.

Though seem straightforward at first glance, but fact remained that a surprisingly huge chunk of publishers do not subscribe to their own feed. In an ideal scenario, this is an ideal way to get the feel of your clients and innovating with formatting and integrating HTML into feeds.

10.) Increasing your corporate identity with image ads.

It is advisable to insert your corporate logo to your RSS feed. In addition, create a brand and give the overview of that brand by including the image in the RSS feed. In simple terms, the image will increase your corporate identity as well as dress up the look of your feed by inserting your corporate logo.

11.) Alphabetical rank is essential.

Few feed readers list feeds alphabetically in the reader. Because of this reason feed channels that begin with A will normally appear in the top of the feed list in majority of feed readers. In case if you are interested in appearing in the top of list of feeds that a reader has registered to, keep this point in mind.

12.) Concept of meaningful links

It is quite mandatory that each item in your feed should consist of a unique URL attached with it. This will give direction to users to attached inputs. You can find using target URLs with the "#" symbol in the link to get accustomed with the fact that this content is very useful.

There is no denying that majority of marketers have a love-hate relationship with search engines. Search engines can make the most confident Webmaster looks insipid. But following above-mentioned steps can give you a much-needed cushion in optimizing feeds for search engines.

Search engine optimization

If you are dealing in website marketing, role of search engines is quite pivotal in your success. Theoretically speaking, they are the most crucial way to bring traffic to your website. But for that to happen, it is quite mandatory that you understand the working of search engines and their requirements.

In simple terms, there are two types of search engines: active and passive. An active engine makes full use of crawl technology that constantly searches out websites, inserts them to its database and most importantly come up with listings automatically with what it finds. On the other hand passive engines need registration of your website directly with them. In addition, they rely on editors to insert your site to their directory. As search engines have started making its presence felt, few have adopted a combination of passive and active techniques.