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Time To Use Really Simple Syndication Feeds

RSS is rapidly replacing email marketing and even newsletters. Your competitor most likely is using rss feeds to present visitors with related, rich and automated content. RSS is mostly called Really Simple Syndication and serves as a way to place a feed on websites that can read RSS from a directory.RSS is an XML-based file-application with specifics tags and commands. Much like HTML (Most popular language to design web sites), this file would feed (from a directory) headlines and short descriptions into a website that has a RSS reader. And by clicking on a headline/title of a link or item will take a user to a page where the full article can be read.If you do not have an RSS feed yet, the following steps will help you create one for your web site:File to feed:

First you need to create the XML version of your feed. Not to worry, there is a wide range of resources that allow you to fill in the information of your content and it will provide you with the correct formatted file. It should include the title or headline, a short description of what the content is about and the link where it can be read. A quick search on your favourite search engine will popup many addresses where you can generate a xml file. But, I did the task for you and here are a few options you may consider:

www.rss2html.com
www.magic-rss.com
www.linkassure.com

Save and Upload the file to your web server:

Once you have uploaded the file on your web server, it will be readable by RSS news reader anywhere in the world.

Validate the file:

Fortunately, there are programs that can assist you with this process. You will just need to place your RSS file for the program to test it against wrong or missed code and tags. This way, you will be sure that your file is readable and usable.

Create a directory:

As the main purpose of an RSS feed is to broadcast it to all RSS enabled sites, you should now look for a directory where you can place your feed. There are sites that require fees for uploading xml files, but many others offer this service for free. Obviously, the first site to place an icon of your RSS feed should be your own website.

Update often:

You should update your file, ideally, once a week or every two weeks. Frequent updates and interesting topics will have people checking your feeds and visiting your website, which could lead to business. In addition, web crawlers will also visit your site more often. Start creating RSS feeds now, add strength to your marketing strategy and be ready to sell.