RSS Money Maker, Not A Money TakerRSS, what is it you ask. It stands for Remote Site Syndication, but how is that important for you? More importantly how can RSS make you more money? RSS feeds are written in XML, a language much like html. Simply put they have mechanisms that identify structures in a document. The structures determine the content, and how it will show up in the document. RSS is what makes leading news websites possible. RSS files are used to create a data feed that delivers headlines , links, and all other information to a news reader.These lucky readers are subscribed to a particular RSS feed and constantly monitor them, signaling the user when ever new information has been added to the feed. That's nice you say, but how does this do my business any good? You can use RSS to replace any email marketing you may be using. You can use RSS feeds to literally drive traffic to your website, or even create your own RSS feed so your message pops up on websites and blogs around the world. Email is not dead you declare, but with spam complaints, and virus scares most people are leery to open any email that does not originate from their best friends laptop. So even if you have the longest email list in your business, it doesn't do anyone good if no one will open your message. The advantage of RSS is that your messages will never get filtered, thereby having a much higher chance of being opened. Lets face it, people reading your messages can only help your marketing strategy. There is no down hill from that point. If you should so desire, you can incorporate auto responders together with RSS. RSS can also make you more popular with the search engines. Like taking the popular kid to prom, so is hooking up with RSS. RSS feeds on your site allows you to add theme related content to your web page. That attracts the search engines like a kid to candy. The constantly updated text is just what the search engines feed from. It helps increase your search engine status, and thus driving more traffic to your page. The best way to use RSS is to create your own feed. By doing so your information will be published on any website that is also using RSS feed. There is even automated software to submit your RSS feed to different directories that supply feeds to other marketers suing them as described. By taking advantage of all the RSS usages you can expand the viewings of your site grossly. RSS is still the unknown method of collecting traffic at your site. It is however growing in popularity everyday. Before long internet Guru's will be preaching it's praises from every eBook available. It is a great opportunity apply this new technology before everyone and their cousin have jumped on the band wagon. |